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United Cutlery Under License From Hasbro to Produce Swords From New "G.I. JOE: THE RISE OF COBRA" Movie

Collectibles Retailer Offers the STORM SHADOW Katana and SNAKE EYES Katana From the Upcoming Film, "G.I. JOE: THE RISE OF COBRA"

ATLANTA, GA -- (Marketwire) -- 08/05/09 -- United Cutlery®, industry leader in licensed adult collectibles, today announced it will create, under license from Hasbro, Inc., authentic replicas of the STORM SHADOW Katana and SNAKE EYES Katana, featured in the live action film, "G.I. JOE: THE RISE OF COBRA" from Paramount Pictures and Spyglass Entertainment, in association with Hasbro. The swords are now available for advance order through BUDK®, a United Cutlery dealer.

In "G.I. JOE: THE RISE OF COBRA," which premieres worldwide on August 7th, an elite G.I. JOE team uses the latest in next-generation spy and military equipment to fight the corrupt arms dealer DESTRO and the growing threat of the mysterious COBRA organization to prevent them from plunging the world into chaos.

Sworn enemies and ninja masters, SNAKE EYES and STORM SHADOW, wield katanas with the deft skills learned from the mystical Arashikage ninja clan, their relationship and rivalry an integral part of the action film.

Each sword offers a hand-forged, high-carbon steel blade with double-fuller groove, mirror finish, and unique etched emblem. The STORM SHADOW katana features a genuine leather and rayskin-wrapped grip with coordinating leather wrapped scabbard. The SNAKE EYES katana features a unique skeletonized handle with black leather wrapped scabbard. Each katana is individually serial numbered and includes a custom table top display stand and certificate of authenticity.

The creation of both swords was overseen by Master Weapon Designer Kit Rae.

"'G.I. JOE' is one of the most anticipated action movies to be released this summer, and we are excited to be working with Hasbro to produce the STORM SHADOW and SNAKE EYES katanas for fans," says Clint Kadel, CEO and owner of United Cutlery and BUDK. "Both of these swords were replicated from actual movie props."

BUDK is offering G.I. JOE fans the opportunity to purchase these fine movie replicas for a limited time. For more information and to pre-order the STORM SHADOW Katana and SNAKE EYES Katana, visit http://www.budk.com/GIJOE.

About Hasbro

Hasbro, Inc. (NYSE: HAS) is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. © 2009 Hasbro, Inc. All Rights Reserved.

About United Cutlery®

With 28 years of branded experience, United Cutlery® continues to be the leader in producing top quality licensed collectibles. United Cutlery® strives to make knives and swords to the highest standards in the industry with superior materials and workmanship that are a step above the cheap imitations. In addition to "G.I. JOE: THE RISE OF COBRA," United Cutlery® is currently licensed to manufacture products for Devil May Cry® 4, God of War®, KISS®, Lynyrd Skynyrd®, The Lord of the Rings®, and Highlander®.

About BUDK®

BUDK® offers high-quality, direct-to-consumer swords, knives, medieval and fantasy weaponry, air guns, and other collectible weapons. BUDK® was founded by Clint Kadel 20 years ago and has been a thriving success since. BUDK® distributes The BudK Catalog and operates the www.budk.com website. For a free catalog or to view the entire BUDK® product selection visit their website.

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Contact:

Michelle Hampton
Vice President of Product Development
United Cutlery/BUDK
229.985.1667 ext. 212

Paula Walsh
Hasbro, Inc.
Corporate Communications
Email Contact

Angela Singletary
Gio Public Relations
612-309-1128

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