Our more interconnected planet is accelerating the adoption and convergence of next-generation architectures, in the form of cloud, mobile and instrumented physical assets. Organizations that can effectively balance optimization and innovation, will be in a position to leverage new systems of engagement, out maneuver their peers and achieve desired outcomes. In the Opening Keynote at 12th Cloud Expo | Cloud Expo New York, IBM GM & Next Generation Platform CTO Dr Danny Sabbah will detail the crit...| By Marketwire . | Article Rating: |
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| March 4, 2013 08:00 AM EST | Reads: |
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SUNNYVALE, CA -- (Marketwire) -- 03/04/13 -- AMD (NYSE: AMD) today announced that Red 5 Studios, developer of free-to-play online games designed to connect millions of players around the world, has deployed an AMD SeaMicro server with the SeaMicro Freedom fabric to power a high-performance mobile gaming unit (MGU.) The MGU, which is a 48-foot bus, was created as part of the launch for its new game "FireFall," an award-winning sci-fi massively multiplayer online (MMO) shooter. The result is a mobile vehicle that can support up to 3,000 simultaneous players in one location and connect gamers from any location to millions of others around the world.
Red 5 Studios selected the revolutionary SeaMicro SM10000-XE server for its high-performance system, power efficiency and a compact form factor to accommodate the space and power constraints of the MGU. When evaluating other vendors, they found that power efficiency and a small footprint came at the sacrifice of other critical capabilities such as high computing performance and high low-latency bandwidth. AMD's SeaMicro SM10000-XE delivered the required performance without sacrifice.
AMD's SeaMicro SM10000-XE server contains 256 CPU cores and the 1.28 terabits per-second Freedom fabric, which removes the constraints of traditional servers while delivering up to 50 percent reduction in power consumption. It is the industry's highest density, most energy-efficient x86 server. By integrating switching functionality, it removes the need for top of rack switches, terminal servers and hundreds of networking devices and cables simplifying installation, management and maintenance.
"The mobile gaming unit would not have been possible without AMD's SeaMicro server. It allowed us to install a data center into a closet on a bus, yet achieve performance equal to one of 'World of Warcraft's' original data centers," said Mark Kern, CEO/CCO, Red 5 Studios. "We strive to create an unmatched experience where people can lose themselves in a new reality. We found AMD's SeaMicro technology to be far ahead of the competition with a combination of high performance, low energy use, scalable storage and small footprint. The new server brings us much closer to achieving our vision."
Red 5 Studios did not have to change, rewrite or optimize its code for a new, unproven server platform. The performance and familiarity of AMD's SeaMicro x86 servers allowed its team to focus on creating an experience that was worthy of the company's vision rather than having to constantly tweak and optimize its code so that it would work well. The gaming application is built using kernel-based virtual machine (KVM) technology. It is delivered and managed using OpenStack.
"The MGU allows Red 5 Studios to bring its 'FireFall' game experience to fans around the country. It could not have been achieved without AMD's SeaMicro technology, which provides the highest density, most energy efficient servers on the market," said Andrew Feldman, corporate vice president and general manager, Server Business Unit, AMD. "Power and space requirements exist in every industry. With an AMD SeaMicro server, Red 5 Studios was able to shrink what would normally take many racks of compute into a suitcase-size container that could easily be transported. We're excited to help Red 5 Studios redefine the gaming experience and create a mobile gaming center on demand for its fans."
Red 5 Studios is an online game developer located in California, founded by Mark Kern, former team lead for "World of Warcraft." Red 5 Studios is dedicated to bringing together millions of gamers across the world by creating immersive worlds, intriguing stories and compelling characters. It believes that online games and persistent worlds are the future of video games. The complete Red 5 case study is available at http://www.amd.com/us/Documents/Red-5-Studios-Case-Study.pdf. For more information, please visit www.red5studios.com.
More information on AMD's SeaMicro technology is available at www.seamicro.com.
About AMD
AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its ground-breaking AMD Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD's server computing products are focused on driving industry-leading cloud computing and virtualization environments. AMD's superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit www.amd.com.
AMD, the AMD Arrow logo, Freedom Fabric, SM10000-XE and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.
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Contact:
Tara Sims
AMD Public Relations
(415) 713-5986
tara.sims@amd.com
Gary Grossman
Edelman for AMD
(503) 471-6868
gary.grossman@edelman.com
Published March 4, 2013 Reads 447
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The massive computing and storage resources that are needed to support big data applications make cloud environments an ideal fit. In Nati Shalom's upcoming session at 12th Cloud Expo | Cloud Expo New York [June 10-13, 2013], you'll learn how to build your big data "database on-demand" using MongoDB, Cassandra, Solr, MySQL, or any other big data solution, as well as manage your big data application using a new open source framework called “Cloudify.” All this, on top of the OpenStack cloud.
“Trust is an ongoing journey and sits at the foundation of any vendor relationship – the companies that don’t consistently earn trust won’t be around long,” noted Henrik Rosendahl, Senior VP of Cloud Solutions at Quantum, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “As they do more with cloud, trust will organically grow – maybe it’s just about meeting SLAs or seeing firsthand that data is there when you need it,” Rosendahl continued.
Cloud Computing Journal: The move ...
SYS-CON Events announced today that MetraTech Corp., the leading provider of agreements-based billing™, commerce and compensation solutions, has been named “Bronze Sponsor” of SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York.
MetraTech Corp. is the leading provider of commerce, billing and compensation solutions enabling customers to monetize relationships with customers, partners, and suppliers. Its unique Agree...
Cloud computing is more than a buzz-phrase it’s a transformative IT paradigm shift. The emphasis in the cloud is on elasticity, scalability, agility and open. Not just open standards but open APIs and open source. The delivery of software is also going through a paradigm shift. Open source software was often a commoditization of a market leader; Unix to Linux or Oracle to MySQL what’s changing is that the iterative nature, user context and the motto of releasing early and often are driving real ...
In an ideal developer/systems administrator’s world, most applications would deploy seamlessly to multiple platforms and scale elastically with minimal effort bringing the unprecedented agility of the cloud within immediate reach of developer teams and IT organizations.
OpenStack, a RackSpace and NASA initiative, is now managed by an independent foundation and is supported by multiple vendors. It defines APIs for compute, storage, networking, services, monitoring, and additional infrastructure...
Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...
Storage and Archive offerings are now exploding on the market. From end-user mobile devices to company tactical level, the cloud has become a black hole for every kind of data. But what are the risks, and what are the real needs?
In his session at the 12th International Cloud Expo, Alexandre Morel, Cloud Product Manager & Evangelist at OVH.com, will answer questions such as:
How to develop a strategy to use those offers as a base to develop mid and long-term value?
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