FinTech Journal Authors: Flint Brenton, Liz McMillan, Yeshim Deniz, Pat Romanski, Elizabeth White

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, Agile Computing, Cloud Security, @DXWorldExpo, SDN Journal, FinTech Journal

@CloudExpo: Article

Cloud Computing 2013: What’s Next for Enterprises and ISVs

Checkpoint for organizations to review and adjust their plans for the rest of the year

Having made it past the 2013 midpoint, it's time for technology-driven and/or technology-enabled organizations to evaluate plans and review outcomes so far, look at what has changed in the industry or business landscape; and realign for what the rest of the year has to offer.

Here are some checkpoint trends, observations and tips to help you review and adjust plans for rest of the year. These observations and suggestions are based on field work, intelligence gathered working with customers, partners, prospects and industry leaders.

Key Trends and Observations - Mid Year

  1. The cloud market continues to be led by pioneers such as Amazon and Salesforce.com while Microsoft, VMware, Google and IBM (along with SoftLayer) have made positive headways. Other players such as Oracle, SAP, HP, Rackspace, Terremark and NetSuite are emerging as serious contenders.
  2. Cloud computing is already a key strategy for most organizations. From being seen as a technology enabler earlier on, cloud computing is now garnering more interest for bringing reach, speed and flexibility to businesses.
  3. Cloud-managed business applications, field force connectivity and enablement of enterprise processes are becoming a priority for most enterprises. Cloud is also being considered as an integral part of the BC/DR strategy to ensure business continuity.
  4. According to a recent estimate by Gartner, the public cloud services market is expected to grow 62% by 2015, indicating increased spending on cloud services. Public cloud giants such as Amazon Web Services continue to make significant advancements into core areas like government, financial and public security through various cloud engagements like GovCloud, FinQloud and the recent news about the CIA's contract for similar reasons.
  5. Hybrid clouds are becoming increasingly important as enterprises express their comfort level with a hybrid model in general. Enterprise applications, such as those that demand low latency or deal with sensitive information, are run on a private cloud (close to the users) while other Internet-facing applications are run on public clouds. Technology vendors such as IBM, HP and VMware are bringing attention to many converged IT solutions that are scalable, highly available and are more easily managed than traditional systems.
  6. We see an enhanced trend with ISVs to incorporate cloud/SaaS-based offerings in order to remain competitive. On the one hand, ISVs are re-architecting existing applications for the cloud, while other groups are focusing on building new cloud-only offerings to deliver at faster speed to market. Applications such as Internet apps, user/content-centric apps, web services, collaboration, communication and management apps are the major beneficiaries.
  7. SaaS services such as CRM, support, human capital management, and office productivity have become firmly entrenched in businesses of varied shapes and sizes. With players such as Salesforce.com and Microsoft Azure, ISVs are counting on added productivity boost to develop and manage their SaaS offerings.
  8. Open source cloud technologies such as OpenStack continue to develop a huge fan following and promise to offer an equal technology realm across different industry segments to create a level playing field for all. The open source PaaS framework Cloud Foundry with its revised strategy has started creating an ecosystem that promises to significantly impact the PaaS roadmap for organizations.
  9. As innovation becomes the next big business theme, cloud computing is becoming a must-have for businesses to fuel faster innovation. Cloud-based technology naturally propels and has potential to promote trends like a mobile-first service strategy and a Big Data-based delivery of business insights as a service.

Recommendations for ISVs to Consider While Adjusting Plans for ROI

  1. Invest in creating reusable product packages that can be deployed on multiple clouds and via multiple topologies. We continue to see cloud provider customers asking for reusable ISV application packages to quickly serve enterprises and deploy their workloads in different cloud environments.
  2. By delivering products through on-demand mechanisms such as app exchanges, third-party catalogs, cloud brokerage services and multi-tenant web enablement platforms, ISVs can create better product penetration. Some of the providers we work with are already in the process of building service marketplaces and this presents a good opportunity for ISVs.
  3. Employing cloud services for non-engineering functions like marketing, promotion, billing, support, and social integration can fast track revenue generation. Many of our ISV customers are seeing immediate value in this approach in addition to helping them keep the focus on their core product or additional feature development.
  4. New cloud applications such as LOB as a service, integrated service management and consumer applications may create new revenue streams for ISVs operating in respective domains.
  5. Cloud-based high performance computing, Big Data and video collaboration can provide new opportunities for ISVs to build tools and troubleshooting solutions. Solution providers working in these areas including ourselves are seeing a great need for such tools to help manage customer deployments effectively.
  6. To enhance time-to-market, ISVs can build business solutions on one of the proven public cloud platforms that offers conducive and highly productive environment suited for the specific solution context.
  7. APIs will get standardized but, until then, ISVs should avoid the trap of building against proprietary APIs by developing for loosely coupled custom brokerages. Enterprise-wide API programs will see considerable upscale over the next two to three years.

Recommendations for Enterprises that Help Ensure Long-Term Benefits from Cloud Strategy and Their Investments

  1. Articulate your cloud strategy to better leverage your existing infrastructure, avoid vendor-lock in, work toward aggregation and dynamic allocation of services, on-demand business processes, rapid application development and building an innovative business. We see our customers benefiting from implementing a broad-based strategy rather than taking a piecemeal approach for cloud enablement.
  2. Build a focused cloud migration plan for external facing apps, internal facing apps, operation-centric apps and apps that are mobility-centric.
  3. Rationalize the applications and services that are mission-critical, non-mission critical and less critical with the considerations and best practices for private, public, and co-located cloud models. Look for guidance if you need it to help rationalize the applications that will help you kick-start the cloud enablement roadmap in the right direction.
  4. Modernize traditional IT through virtualization, advanced management, automation, and self-service that ultimately drives the path to enterprise cloud enablement. Most of our customers have already moved past virtualization and are working on advance management and self-service strategies.
  5. Customers, partners, and employees are your key stakeholders. Centralize and unify their experience by building new-age enterprise portals that give access to product information, marketing, orders, partners, customer service, etc. Even simplistically put the cross-pollination of ideas around stakeholders' engagement can provide good innovation opportunities to enterprises.

We'll revisit these trends and recommendations at the end of the year to find out what has worked, what has changed and what it all means for the year ahead. Meanwhile, feel free to email your thoughts and experiences to my email address mentioned on my profile page.

More Stories By Jiten Patil

Jiten Patil is Principal Technology Consultant & Cloud Expert, CTO Office, at Persistent Systems Limited, a global leader in software product development and services. He has 15 years of industry experience and has spent the past 6 years working with cloud service providers, ISVs and enterprises in the field of SaaS, IaaS, PaaS and hybrid cloud computing solutions. His key expertise is in guiding organizations for cloud strategy and roadmap, solution architecting for public & private application services, platform services, multi-tenancy methodologies, application enablement and migration, devising new cloud solutions, tools and IP products, and doing competitive assessment across cloud technologies. He can be reached at [email protected] / Twitter @jiten_patil

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@ThingsExpo Stories
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial C...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
With privacy often voiced as the primary concern when using cloud based services, SyncriBox was designed to ensure that the software remains completely under the customer's control. Having both the source and destination files remain under the user?s control, there are no privacy or security issues. Since files are synchronized using Syncrify Server, no third party ever sees these files.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
delaPlex is a global technology and software development solutions and consulting provider, deeply committed to helping companies drive growth, revenue and marketplace value. Since 2008, delaPlex's objective has been to be a trusted advisor to its clients. By redefining the outsourcing industry's business model, the innovative delaPlex Agile Business Framework brings an unmatched alliance of industry experts, across industries and functional skillsets, to clients anywhere around the world.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...