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FinTech Journal Authors: Elizabeth White, Yeshim Deniz, Carmen Gonzalez, Pat Romanski, Liz McMillan

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Tapjoy Chooses Metacloud OpenStack® to Power Global Analytics Platform

Today Metacloud, Inc. announced that leading ad-tech and monetization platform Tapjoy has chosen Metacloud to power the company’s new OpenStack-based private cloud. This deployment will support the acceleration and progress of Tapjoy's Big Data algorithms, which help to drive real time decision-making that delivers the best content to their global audience.

“We process billions of requests per day, and thousands of conversions per minute, which results in tens of terabytes per day that need to be processed by our Big Data infrastructure,” said Wes Jossey, Tapjoy System Engineer. “Supporting hundreds of millions of active users per month requires massive infrastructure. Over the years, we had built out dedicated hardware alongside virtualized infrastructure in AWS. Once we realized that our capacity could grow by over 5X for the same cost as we were spending today by switching to our own private cloud solution, we knew we needed to find a partner to help make that dream a reality.”

The Tapjoy team looked into their private cloud options and quickly discovered that OpenStack would be a great fit for their needs. Jossey continued, “OpenStack is such a nice parallel to AWS, and it didn’t take long for us to play around with it and realize it was going to work just fine for what we were looking to do.”

Jossey says the team evaluated a number of OpenStack providers, but chose Metacloud because of their operational model. “Metacloud has a fundamentally different philosophy from most vendors. They don’t just set up a ‘Day One’ configuration and hand it off to you. Metacloud operates your availability zones after the deployment happens as an extension of your team.”

Jossey noted that private cloud has become a central part of a Tapjoy hybrid strategy. He says the company plans on using the public cloud to scale for variable traffic needs while relying on the Metacloud OnPrem solution to power their data-driven and base workloads.

“Tapjoy truly understands the power of cloud,” said Metacloud Vice President of Strategy, Scott Sanchez. “Different workloads are inherently suited for different solutions, and that means a hybrid approach is often the right fit for how you architect and deploy your applications. The predictable performance and economics Metacloud can provide to companies running at scale in a public cloud just can’t be ignored.”

Additional resources:

Metacloud website

About Metacloud

Founded in 2011 and headquartered in Pasadena, California, Metacloud deploys and operates private clouds for some of the world's most innovative companies. The Metacloud OpenStack® as a Service model delivers and operates production-ready private clouds, in any data center, at a fraction of the cost of other public or private cloud options. Metacloud is backed by Silicon Valley Bank, Pelion Ventures, UMC Capital, Canaan Partners, Storm Ventures, and AME Ventures and is led by industry veterans from Yahoo! and Ticketmaster. Metacloud is an OpenStack Foundation member and a top 20 contributor to the project. For more information, visit www.metacloud.com or connect with Metacloud on LinkedIn, Twitter and Facebook.

About Tapjoy

Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization opportunities for app publishers, while delivering valuable, engaged consumers to some of the world’s biggest brand advertisers. Tapjoy has a reach of more than 450MM (July, 2014) mobile users each month and the Tapjoy Mobile Value Exchange® model allows users to receive premium content in exchange for their engagement with advertisements. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.

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