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OpenStack Journal Authors: Liz McMillan, Yeshim Deniz, Ed Featherston, Elizabeth White, Roger Strukhoff

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RGB Networks Leads With CloudXtream At ABTA 2014

Operators simplify deployment and accelerate the monetization of TV Everywhere services with RGB's cloud-based solutions

RGB Networks, the leading provider of the industry's most scalable and unified solutions for multiscreen video delivery, will show its industry leading products, including its CloudXtream solution, in its Stand E-3 at the ABTA tradeshow, taking place August 5-7, in Sao Paulo, Brazil. Offering a bona fide software-based approach for multiscreen delivery, RGB's CloudXtream solution enables service providers to dramatically simplify the deployment of new services that can effortlessly and continuously scale to meet fluctuations in subscriber demand.

In an increasingly competitive market, today's video service providers (VSPs) are struggling with the challenge of adapting existing service models to satisfy a new generation of consumers, while contending with the economic pressures of finding new ways to monetize content. According to Strategy Analytics, there are more than one billion connected TV devices globally. As a result, OTT operators need flexible, scalable, cost-effective solutions that can respond to marketplace opportunities as and when they arise. Fortunately, the IPTV industry has started to embrace cloud computing. Representing a major industry transition, the days associated with network provisioning, cabling and configuration required for specialized hardware deployment and upgrades can be reduced to almost no time at all thanks to cloud deployment models.

Built on the industry standard open source cloud operating system OpenStack, RGB's CloudXtream offers out-of-the-box solutions for essential monetization services like Ad Insertion for Multiscreen (AIM) and nDVR. CloudXtream is designed with the ability to integrate and deploy turnkey video applications out-of-the-box, on to bare metal servers or private and public clouds. And, with built-in load balancing and geo-redundancy, OpenStack's versatile model supports the deployment of up to hundreds of application instances in just minutes - without triggering any unanticipated or unnecessary costs. Highly scalable and able to respond to elastic demand for transcoding, it represents a new dimension in multiscreen video delivery.

"The open source cloud model will only continue to gather momentum as today's customers look for the ability to tailor and configure their delivery architectures exactly to suit their own needs," said Andy Salo, VP of product management at RGB Networks. "With more and more IP-enabled devices entering the market each day, and each with their own format demands, we understand that it is important for operators to remain flexible and avoid getting locked into proprietary solutions. As such, we have married our transcoding and packaging expertise with that of the OpenStack community to develop CloudXtream; a solution that offers VSPs unprecedented deployment agility, and the ability to rollout out essential monetization services very quickly and easily."

RGB's CloudXtream framework easily enables the integration and deployment of other third-party applications directly into the OpenStack cloud environment - DRM, subscriber management, ad servers and other third-party products.

Executives from RGB Networks will be available on Stand E-3 throughout ABTA to answer questions and show the unique advantages that RGB's multiscreen IP video delivery solutions can offer.

- Ends

About RGB Networks
RGB Networks provides the industry's most scalable, unified solutions for multiscreen video delivery to any device. With core strengths in transcoding, packaging and ad insertion, RGB's 'Multiscreen 2.0' cloud-based solutions enable video service providers to streamline and monetize TV Everywhere and OTT services, with unmatched reliability and future-proof scalability. RGB's high-capacity cloud, software, and hardware solutions uniquely offer the density and scalability required to support the growing demand for video delivery to TVs, tablets, PCs and mobile devices with integrated functionality that simplifies service provider's network architectures and minimizes operational costs. RGB's award-winning products are deployed with over 400 video service providers worldwide, delivering solutions for traditional and OTT video services. Venture capital investment firms include Accel Partners, Comcast Interactive, Focus Ventures, Granite Ventures, Institutional Venture Partners, Kleiner Perkins Caufield and Byers, and Mitsui & Co. Venture Partners. RGB is a private, profitable company based in Sunnyvale, California with offices around the world. For more information, please visit our website - www.rgbnetworks.com - and IP video blog - and follow us on Twitter @RGB_Networks.

RGB press contacts:
Jonathan Mathias / Kasia Murphy
Johnson King
+44 (0)20 7401 7968
[email protected]

Source: RealWire

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