Click here to close now.


OpenStack Journal Authors: Yeshim Deniz, Esmeralda Swartz, Jayaram Krishnaswamy, VictorOps Blog, Dana Gardner

Blog Feed Post

Predictions for VMWorld 2014

Major industry events are a great venue for companies to make announcements and communicate important market and product information. As the 2014 version of VMWorld fast approaches, what might we hear more about? Here are five predictions.

NSX customers will be on display

Industry chatter since the Nicira acquisition has been focused on NSX adoption (or lack thereof). When VMWare bought Nicira, they knew they were buying a nascent technology that had yet to gain traction. That said, they understood that the underlying technology both solved a current problem and could be applied to different problem spaces over time. But after dropping a cool billion, it is time to start naming customers.

Pressure will be even higher after Cisco pointed out more than 580 adopters of its ACI offering (though that number refers to Nexus 9k adoption, not the full APIC vision). Expectations are that NSX will account for $100M in revenue this year, so adoption must be strong. Additionally, VMWare has indicated that NSX would get a separate earnings  call out in the next 2 years. To be called out, it would likely have to account for around 10% of earnings, which would put mid-term growth estimates in the $500M range. If that is going to come true, we should expect a lot of customers to be joining VMWare cohorts on big stages to talk about how NSX has transformed their business.

It will be interesting to see if some of the channel education efforts that have been ongoing will translate into network virtualization certifications that mirror the more traditional networking certification tracks. It wasn’t that long ago that VMWare considered selling around the network teams. It appears they have returned to the networking teams, and this would be a natural addition to their NSX sales efforts.

Overlays and Underlays unite

The biggest hurdle to adoption for overlays is that their existence is predicated on a functional underlay. This means that VMWare is dependent on those pesky hardware guys getting their acts together. It wouldn’t be surprising to see a number of hardware vendors announce the next phase in cooperation with VMWare. Arista and VMWare have already announced the first of these, but others are likely in the works.

But what exactly will these partnerships look like?

The first wave of announcements was essentially VTEP support without a lot of talk about management. I would expect announcements to be more focused on management. Orchestration, policy definition, and policy enforcement will all be interesting additions. Additionally, there will likely be more direct tie-ins to vCenter. This might seem small, but if you believe that there is going to be a war over the point of control in the network, this is important. If control gets consolidated on vCenter, it pulls VMWare closer to the point of monetization in a world where hardware converges on a small number of reference designs.

Overlays expand

This is kind of a cheap prediction since VMWare has blogged about this extensively on their unbranded Network Heresy blog, but I expect to see more information come out about how NSX can provide distributed firewall capability. If the majority of traffic in a datacenter is east-west, you don’t necessarily want to shunt all that traffic through huge firewalls. Virtual firewalls tied to the VXLAN tunnels makes a lot of sense. And these would be managed through the NSX, strengthening VMWare’s hold on the point of control.

But this particular architecture is really only part of a broader security push that will include streamlined datacenter operations (vCOPS), policy (across network, virtualized storage, and applications), and probably additional emphasis on vTAP (F5, Palo Alto, etc).

Virtualization is taking over more workloads

In 2012, VMWare released vCloud 5.1 with a focus on better cloud operational capabilities to help make this the foundational layer of a cloud-centric Data Center. In 2013 they followed up with vCloud 5.5 which included vSphere HA support to encompass business critical workloads, and Big Data extensions to help drive adoption of applications such as Map/Reduce within the software-defined data center. They also introduced their vCloud Hybrid service with key features to help drive development of new applications using CloudFoundry with transparent deployment across public and private clouds.

Most likely this year we’ll see a new vCloud Suite (maybe 6.0?) with additional features and capabilities that allow Enterprises to best encompass more workload types and to help drive ease of operational management of existing workloads across both private and public cloud infrastructure. WE are unlikely to see one big new capability, but instead a lot of smaller features and capabilities that continue to push the ability of vCloud to become a homogeneous layer for infrastructure management in the data center, regardless of workload type.

vCloud Hybrid services to include Big Data as a service, and perhaps new service offerings/locations

VMWare introduced the vCloud Hybrid service last year and announced 3 service locations in the US (and later followed up with a location in Japan) leveraging partner Savvis. Potentially they broaden their partnerships across to other data center providers and more international locations, and increase the ability for collocated private data centers to be interconnected into the hybrid service.

Pivotal supports an increasing number of ready-to-use applications for Big Data. Look for VMware to support these in their vCloud Hybrid service so that customers can easily move big data workloads back and forth between private and public cloud (Pivotal) and leverage the vCloud Hybrid service for just-in-time capacity expansion. We could see customer participation here as well, with GE’s efforts around their Industrial Internet as a possible inclusion.

And here is a bonus prediction: I expect to hear a lot more about the group-based policy work coming out of Congress. While it is too early to see product announcements in this space, policy expression is beginning to take a bigger role in the industry agenda. A common way of expressing policy will make some of the heterogeneous architectures that people hope for more likely. It also creates a stronger connection between networking and orchestration frameworks like OpenStack. 

I don’t actually know if all or even any of these will be true. But regardless, VMWorld is always a fun show with lots to learn. For people who are curious what Plexxi is up to, make like a jet and find us on the show floor in booth 747.

[Today’s fun fact: One 747 wing would accommodate the total living space of four 3-bedroom/2-bath single residence homes (1,375 square feet each).]

The post Predictions for VMWorld 2014 appeared first on Plexxi.

Read the original blog entry...

More Stories By Michael Bushong

The best marketing efforts leverage deep technology understanding with a highly-approachable means of communicating. Plexxi's Vice President of Marketing Michael Bushong has acquired these skills having spent 12 years at Juniper Networks where he led product management, product strategy and product marketing organizations for Juniper's flagship operating system, Junos. Michael spent the last several years at Juniper leading their SDN efforts across both service provider and enterprise markets. Prior to Juniper, Michael spent time at database supplier Sybase, and ASIC design tool companies Synopsis and Magma Design Automation. Michael's undergraduate work at the University of California Berkeley in advanced fluid mechanics and heat transfer lend new meaning to the marketing phrase "This isn't rocket science."

@ThingsExpo Stories
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in high-performance, high-efficiency server, storage technology and green computing, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and Embedded Systems worldwide. Supermi...
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, will discuss the impact of technology on identity. Should we federate, or not? How should identity be secured? Who owns the identity? How is identity ...
This week, the team assembled in NYC for @Cloud Expo 2015 and @ThingsExpo 2015. For the past four years, this has been a must-attend event for MetraTech. We were happy to once again join industry visionaries, colleagues, customers and even competitors to share and explore the ways in which the Internet of Things (IoT) will impact our industry. Over the course of the show, we discussed the types of challenges we will collectively need to solve to capitalize on the opportunity IoT presents.
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, along with new ways to engage with users.
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
SYS-CON Events announced today that Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, will keynote at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
There will be 20 billion IoT devices connected to the Internet soon. What if we could control these devices with our voice, mind, or gestures? What if we could teach these devices how to talk to each other? What if these devices could learn how to interact with us (and each other) to make our lives better? What if Jarvis was real? How can I gain these super powers? In his session at 17th Cloud Expo, Chris Matthieu, co-founder and CTO of Octoblu, will show you!
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target - this makes the integration of these separate pipelines and the coordination of software upd...
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
The IoT is upon us, but today’s databases, built on 30-year-old math, require multiple platforms to create a single solution. Data demands of the IoT require Big Data systems that can handle ingest, transactions and analytics concurrently adapting to varied situations as they occur, with speed at scale. In his session at @ThingsExpo, Chad Jones, chief strategy officer at Deep Information Sciences, will look differently at IoT data so enterprises can fully leverage their IoT potential. He’ll share tips on how to speed up business initiatives, harness Big Data and remain one step ahead by apply...
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, will explore the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context w...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.