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Cloud Services Brokerage Enablement | @CloudExpo #DX #Cloud #FinTech

Enabling service providers to drive new revenue streams and increase market share

Cloud Services Brokerage Enablement

The cloud market is growing at a rate of 30% annually and is expected to reach $130 billion. Analysts  predict that service providers are well positioned to be the leading point of distribution for cloud  services in light of the scale of their operations and their capacity to offer end-to-end lifecycle  management for IaaS, SaaS and PaaS over secure managed networks.

Delivering cloud services has emerged as one of the most important opportunities of the decade for  service providers. To retain existing customers, grow market share and maintain existing profit margins  on core services; service providers need an edge on their competition and to increase agility in  addressing emerging market opportunities.  In what is often considered their “core” business, service providers are facing new competition from companies that are offering a range of value-added services to small, medium and  large enterprises. For most providers, it's no longer a question of  if but rather how they make that transition from a traditional  telecommunications provider to a 'technology services' company.

"According to Darryl  Plummer, Chief Analyst at  Gartner: “The future of cloud  computing will be  permeated with the notion  of brokers negotiating  relationships between  providers of cloud services  and the service customers.”

But with many different clouds serving many different needs, implementing a cloud services delivery infrastructure around a  few offerings today raises the risk of managing services  stovepipes tomorrow. And given not all services they may want to  sell can reside in their own data centers, service providers must  also contend with how they can deliver externally provided  services, along with their own, in a manner that provides a  seamless user and lifecycle management experience for their  customers.

Cloud Services Brokerage – Big Opportunity for Service Providers
The cloud is not a single entity, but rather many disconnected islands of application and infrastructure  services that each has their own unique authentication and authorization, provisioning, administration,  licensing, billing and support characteristics. This presents a significant challenge and barrier to adoption  for businesses who want to consume multiple cloud services from multiple cloud providers.

But this fragmented user experience presents an excellent opportunity for service providers to add value by becoming cloud aggregators, or what is increasingly referred to as a ‘Cloud Services Brokerage.  According to Darryl Plummer, Chief Analyst at Gartner:

“The future of cloud computing will be permeated with the notion of brokers negotiating  relationships between providers of cloud services and the service customers.”

Applying the Cloud Services Brokerage (CSB) model is a way for service providers to leverage their  networks and data centers to provide an interconnected cloud computing grid that combines best-of-  breed cloud services delivery with carrier-class quality of service and enterprise-grade security. This will  enable them to deliver IaaS, SaaS and PaaS clouds from third-party providers as well as from their own  data centers – providing a single point of purchasing, billing, support, access control and services  lifecycle management for their customers.

Jamcracker – the Cloud Services Brokerage Enabler

According to recent analysis from Gartner, the CSB market will be worth hundreds of billions of dollars  within a few short years:

“CSBs will represent the single-largest category of growth in cloud computing, the CSB vendor  landscape will have grown from dozens to hundreds of providers.”

In addition to driving new revenue streams, the Cloud Services Brokerage model provides a means for  service providers to reduce customer churn and increase competitive differentiation with their existing  core service offerings, such as broadband. Telstra, as one example, has seen very positive trends from its  experience with T-Suite, their own branded Cloud Services Brokerage marketplace (powered by  Jamcracker). According to Kate McKenzie, chief marketing officer at Telstra:

"T-Suite customers are 65 percent less likely to churn broadband services than broadband only  customers."

"22 percent of T-Suite customers without a Telstra broadband service take up a Telstra  broadband service within 12 months."

"Over half of T-Suite customers also bought multiple applications.”

The CSB model provides an architectural, business and IT operations model for enabling, delivering and  managing different cloud services within a federated and consistent provisioning, billing, security,  administration and support framework. For service providers, it will enable them to unify the delivery of  cloud services to drive new sources of revenue and differentiate their networks as a true cloud  computing platform. The stakes have never been higher.

Turning Theory into Practice – The Jamcracker Solution
Naturally, service providers are asking how to implement the  Cloud Services Brokerage (CSB) model in a manner that reduces  time-to-market, maximizes their revenue potential and  competitive differentiation, integrates externally and internally  hosted services into a unified offering for their customers, while  providing a future-proof means to expand and grow as the cloud  services market evolves.

Jamcracker provides a CSB solution that aggregates and delivers  cloud services through a global ecosystem of service providers  and cloud providers – called the Jamcracker Services Delivery  Network (JSDN). Jamcracker's cloud services aggregation and  delivery platform enables service providers to bundle and  distribute a broad array of third-party cloud services along with  their own core and partners’ offerings, providing a unified cloud  delivery and usage experience for their customers, whether  selling direct or through their channel partners.

Service providers can launch their own branded CSB quickly and  cost-effectively by leveraging Jamcracker’s platform as well as a  catalog of pre-integrated cloud services partners, most of which  include pre-negotiated wholesale discounts. These offerings  include messaging, collaboration, security, data continuity, mobile  and business productivity solutions from Mozy, Kaseya, Microsoft,  McAfee, WebEx, BlackBerry and dozens of other cloud providers.

"According to Kate  McKenzie, CMO of Telstra: “T-Suite customers are 65  percent less likely to churn  broadband services than  broadband only  customers."
"22 percent of T-Suite  customers without a Telstra  broadband service take up  a Telstra broadband  service within 12 months."
"Over half of T-Suite  customers also bought  multiple applications.”

Jamcracker Services Delivery Network
Jamcracker's Services Delivery Network (JSDN) enables many different types of cloud service offerings  and deployment options to be delivered with a single point of provisioning, access, security, billing,  administration and support. The JSDN is powered by a highly scalable and distributed architecture; with  technology, operations, support infrastructure, market knowledge and services delivery business  processes established over a decade of definition, development and refinement.

This cloud services enablement, delivery and management foundation incorporates technology,  operations and market experience that allows service providers to leverage the following benefits:

  • Unified Services Delivery: Jamcracker’s CSB platform enables unified provisioning, billing, single-  sign-on, user management, support and usage for third-party services available through Jamcracker's existing and new wholesale agreements, but also for service providers’ own core  services or partners’ offerings. This allows providers to create bundles to maximize up-sell and  cross-sell potential.
  • Wholesale Services Catalog: Jamcracker has established distribution agreements and developed  service adapters for a wide array of IT, security, communication, collaboration and business  application cloud providers. This enables service providers to rapidly get to market with a core  set of well-recognized cloud services offerings.
  • Platform for Innovation: Jamcracker’s solution provides service providers with tremendous  flexibility to experiment with new cloud service offerings, service bundles and to respond rapidly  to changing market opportunities.

Jamcracker Value to Service Providers

Increased Customer Retention and Margin Protection

  • Increase retention by bundling value-add cloud services with core services to retain most  valuable customers.

Targeted Up-sell and Cross-sell Potential

  • Real-time data and feedback from customers' behavior and preferences can be used to enable  personalization, up-sell, cross-sell and other marketing activities.
  • Greater brand exposure to all end-users.

Faster Time-to-Revenue

  • Speed up time-to-revenue by providing a ready-made catalog of services for delivery to  customers that includes popular SaaS, PaaS and IaaS offerings.

Increased / New Revenues Streams

  • Rapidly source services, create targeted bundle offerings, enable new distribution channels, and  quickly respond to the changing market and customer demand for cloud services.

Reduced Operational Costs

  • Automates tasks and streamlines processes including role-based access control, user  provisioning and administration, granular access control and authorization policy enforcement,  as well as automated billing and settlement.

CloudExpo | DXWorldEXPO have announced the conference tracks for Cloud Expo 2018, introducing DXWorldEXPO.

DXWordEXPO, colocated with Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA.

Digital Transformation (DX) is a major focus with the introduction of DXWorld Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.

A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes.

Cloud Expo | DXWorldEXPO 2018 New York
(June 5-7, 2018, Javits Center, Manhattan)

Cloud Expo | DXWorldEXPO 2018 Silicon Valley
(November 6-8, 2018, Santa Clara Convention Center, CA)

Full Conference Registration "Gold Pass" and Exhibit HallHere (Register ▸ Here via EventBrite)

DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of DXWorldEXPO® - Digital Transformation Conference & Expo has announced its conference agenda, with three major themes:

* Technology - The Revolution Continues
* Economy - The 21st Century Emerges
* Society - The Big Issues

"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DXWorldExpo has organized these issues along 10 tracks with more than 500 of the world's top speakers coming to Istanbul to help change the world."

There are 10 tracks running throughout the event and following the major themes. More than 500 breakout sessions will be featured, along with keynotes and general sessions from some of the world's top technology, business, and societal leaders. The event will be held over five days in Istanbul, reflecting the global nature of Digital Transformation and the city's long and historic role as a key business and intellectual center and linchpin between East and West.

Full Conference Registration "Gold Pass" and Exhibit HallHere (Register ▸ Here via EventBrite)

DX World Expo's Global Themes and Tracks are as follows:

Technology - The Revolution Continues

DX Tech: Data-Driven Global 2000
DX Tech: The Blockchain Challenge
DX Tech: AI and Cognitive
DX Tech: The Global Cloud

Economy - The 21st Century Emerges

DX Econ: Software is Rewriting the World
DX Econ: Smart Cities, Nations, and Regions
DX Econ: FinTech and the Token Economy
DX Econ: The Industrial Internet and Industrie 4.0

Society - The Big Issues

DX Society: Environment
DX Society: Education
DX Society: Agriculture
DX Society: Health Care

Call for Papers -speaking opportunities- as well as sponsorship and exhibit opportunities will open on November 1, 2017.

World's Most Important Tech Event
DXWorldEXPO® will be the world's most important tech event with 1,000 exhibitors in its first year and 2,000 exhibitors in its second year, as it guides Global 2000 companies through their Digital Transformation journey for the next two decades. The global event is set to launch September 17-20, 2018 in Istanbul. It will be sponsored by Fortune 50 companies, and more than 30 international banks will be among sponsors of its FinTech/InsurTech track.

Gaining a better understanding of customers and acting upon this information is the foundation of Digital Transformation (DX) in the enterprise. Applying the latest technologies in this area is the key to driving new topline revenue opportunities.

Global 2000 companies have more than US$40 trillion in annual revenue - more than 50% of the world's entire GDP. The Global 2000 spends a total of US$2.4 trillion annually on enterprise IT. The average Global 2000 company has US$11 billion in annual revenue. The average Global 2000 company spends more than $600 million annually on enterprise IT.

Governments throughout the world spend another US$500 billion on IT - much of it dedicated to new Smart City initiatives. There are more than a dozen Global 2000 companies in Turkey, including Isbank, Garanti Bank, other financial institutions, Turk Telecom, Turkcell, Turkish Airlines, and ENKA.

Cloud Expo | DXWorldEXPO 2018 New York
(June 5-7, 2018, Javits Center, Manhattan)

Cloud Expo | DXWorldEXPO 2018 Silicon Valley
(November 6-8, 2018, Santa Clara Convention Center, CA)

Full Conference Registration "Gold Pass" and Exhibit HallHere (Register ▸ Here via EventBrite)

More Management Quotes
"For the past 10 years at Cloud Expo, we've helped drive the migration to modern enterprise IT infrastructures, built upon the foundation of cloud computing. Today's hybrid, multiple cloud IT infrastructures integrate Big Data, analytics, blockchain, the IoT, mobile devices, and the latest in cryptography and enterprise-grade security," said Fuat Kircaali, Chairman and founder of DX World Expo, LLC.

"As a report from the World Economic Forum and Accenture recently stated, 'Companies need to fundamentally change the way they identify, develop and launch new business ventures.' We agree," said Carmen Gonzalez, president of DX World Expo, LLC.

"Digital Transformation is the key issue driving the global enterprise IT business," said Roger Strukhoff, Conference Chair and Executive Director of the Tau Institute for Global ICT Studies. "DX is most prominent among Global 2000 enterprises and government institutions. Our new event in Istanbul brings together the top companies and delegates from around the world, who are transforming the world."

2018 Conference Agenda and Tracks, June 5-7, Javits Center

Track 1 | Cloud Expo - Enterprise Cloud
Track 2 | DXWorld Expo - Digital Transformation (DX)
Track 3 | The API Enterprise | Mobility & Security
Track 4 | DevOps | Containers & Microservices
Track 5 | Cognitive Computing | AI, ML, DL
Track 6 | Big Data | Analytics
Track 7 | IoT | IIoT | Smart Cities
Track 8 | Hot Topics | FinTech | WebRTC

Cloud Expo covers all of these tools, with the most comprehensive program and more than 120 top world-class speakers throughout our Industry presenting Keynotes, General Sessions, Breakout Sessions along eight focused tracks, as well as our signature Power Panels. Our expo floor brings together the world's leading companies throughout the world of Cloud Computing, DX, and all they entail.

As your enterprise creates a vision and strategy that enables you to create your own unique, long-term success, learning about all the technologies involved is essential. Companies today not only form multi-cloud and hybrid cloud architectures, but create them with built-in cognitive capabilities. Cloud-native thinking is now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector.

Cloud Expo is the world's most important, independent event where technology buyers and vendors meet to experience and discuss the big picture of Digital Tranformation and all of the strategies, tactics, and tools they need to realize their goals.

Full Conference Registration "Gold Pass" and Exhibit HallHere (Register ▸ Here via EventBrite)

Only Cloud Expo brings together all this in a single location:

  • Cloud Computing
  • Big Data & Analytics
  • Software-Defined Infrastructure
  • Industrial IoT
  • Industry 4.0
  • Artificial Intelligence
  • Cognitive Computing
  • Microservices
  • Machine Learning
  • DevOps
  • WebRTC
  • FinTech
  • Digital Transformation

Attend Cloud Expo. Build your own custom experience. Learn about the world's latest technologies and chart your course to Digital Transformation.

21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world.

Download Show Prospectus ▸ Here

Full Conference Registration "Gold Pass" and Exhibit HallHere (Register ▸ Here via EventBrite)

Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS - software, platform, and infrastructure as a service.

With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo, October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

2018 Conference Agenda and Tracks, June 5-7, Javits Center

Track 1 | Cloud Expo - Enterprise Cloud
Track 2 | DXWorld Expo - Digital Transformation (DX)
Track 3 | The API Enterprise | Mobility & Security
Track 4 | DevOps | Containers & Microservices
Track 5 | Cognitive Computing | AI, ML, DL
Track 6 | Big Data | Analytics
Track 7 | IoT | IIoT | Smart Cities
Track 8 | Hot Topics | FinTech | WebRTC

Cloud Expo | DXWorldEXPO 2018 New York
(June 5-7, 2018, Javits Center, Manhattan)

Cloud Expo | DXWorldEXPO 2018 Silicon Valley
(November 6-8, 2018, Santa Clara Convention Center, CA)

Full Conference Registration "Gold Pass" and Exhibit HallHere (Register ▸ Here via EventBrite)

Download Show ProspectusHere

Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers.

Companies are each developing their unique mix of cloud technologies and services, forming multi-cloud and hybrid cloud architectures and deployments across all major industries. Cloud-driven thinking has become the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, and the public sector.

Cloud Expo is the single show where technology buyers and vendors can meet to experience and discus cloud computing and all that it entails. Sponsors of Cloud Expo will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35-minute technical session
  • Online advertising in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
  • Unprecedented PR Coverage: Editorial Coverage on Cloud Computing Journal.
  • Tweetup to over 75,000 plus followers
  • Press releases sent on major wire services to over 500 industry analysts.

For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.

The World's Largest "Cloud Digital Transformation" Event

@CloudExpo | @ThingsExpo 2017 Silicon Valley
(Oct. 31 - Nov. 2, 2017, Santa Clara Convention Center, CA)

@CloudExpo | @ThingsExpo 2018 New York
(June 12-14, 2018, Javits Center, Manhattan)

Full Conference Registration "Gold Pass" and Exhibit HallHere (Register ▸ Here via EventBrite)

Sponsorship Opportunities

Sponsors of Cloud Expo | @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35 minute technical session
  • Online targeted advertising in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage
  • Unprecedented Marketing Coverage: Editorial Coverage on ITweetup to over 100,000 plus followers, press releases sent on major wire services to over 500 industry analysts

For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez (@GonzalezCarmen) today by email at events (at) sys-con.com, or by phone 201 802-3021.

Secrets of Sponsors and ExhibitorsHere
Secrets of Cloud Expo SpeakersHere

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-4, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

Delegates to Cloud Expo | @ThingsExpo will be able to attend 8 simultaneous, information-packed education tracks.

There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.

Join Cloud Expo | @ThingsExpo conference chair Roger Strukhoff (@IoT2040), October 31 - November 2, 2017, Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, for three days of intense Enterprise Cloud and 'Digital Transformation' discussion and focus, including Big Data's indispensable role in IoT, Smart Grids and (IIoT) Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) Digital Transformation in Vertical Markets.

Full Conference Registration "Gold Pass" and Exhibit HallHere (Register ▸ Here via EventBrite)

Financial Technology - or FinTech - Is Now Part of the @CloudExpo Program!

Accordingly, attendees at the upcoming 21st Cloud Expo | @ThingsExpo October 31 - November 2, 2017, Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, will find fresh new content in a new track called FinTech, which will incorporate machine learning, artificial intelligence, deep learning, and blockchain into one track.

Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.

FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.

More than US$20 billion in venture capital is being invested in FinTech this year. @CloudExpo is pleased to bring you the latest FinTech developments as an integral part of our program, starting at the 21st International Cloud Expo October 31 - November 2, 2017 in Silicon Valley, and June 12-14, 2018, in New York City.

@CloudExpo is accepting submissions for this new track, so please visit www.CloudComputingExpo.com for the latest information.

Speaking Opportunities

The upcoming 21st International @CloudExpo | @ThingsExpo, October 31 - November 2, 2017, Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY announces that its Call For Papers for speaking opportunities is open.

Submit your speaking proposal today! ▸ Here

About @CloudEXPO and @DXWorldEXPO
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences. The company's internationally recognized brands include among others Cloud Expo® (@CloudExpo), Big Data Expo® (@BigDataExpo), DevOps Summit (@DevOpsSummit), @ThingsExpo® (@ThingsExpo), and DXWorldEXPO® (@ExpoDX).

@CloudExpo® and @ThingsExpo® are registered trademarks of CLOUD EXPO INC.

DXWorldEXPO® is a registered trademark of DX WORLD EXPO LLC.

More Stories By John Katrick

John Katrick is a software engineer living in Bangalore, India. He is a fan of technology and cloud computing. He is also interested in Hybrid Cloud and focuses on articles involving the latest news in cloud management, Microsoft Azure, and cloud governance including new technology and AWS cloud news.

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