Welcome!

FinTech Journal Authors: Elizabeth White, Yeshim Deniz, Zakia Bouachraoui, Liz McMillan, William Schmarzo

News Feed Item

Ricoh Corporation Launches 'It's A Wonderful World' National Television Ad Campaign

Ricoh Corporation Launches 'It's A Wonderful World' National Television Ad Campaign

WEST CALDWELL, N.J., April 7 /PRNewswire/ -- Ricoh Corporation, the leading provider of digital office equipment, today announced the launch of an ambitious new television advertising campaign using the song, "It's A Wonderful World" by Peggy Lee. Created by Gigante Vaz Partners of New York City, the ads debuted on April 3rd during Major League Baseball's season opener between the New York Yankees and the Boston Red Sox. Budget for the Major League Baseball advertising portion of the campaign is approximately $15 million.

The object of the campaign is to reach Information Technology professionals who exert great influence over the purchase of office imaging devices and is looking for providers who deliver real business value and return on investment for customers.

The three new television spots use the classic Peggy Lee song, "It's A Wonderful World." The music serves as a backdrop for the slice of life scenes depicting office workers using Ricoh products to ensure projects are completed efficiently and effectively. This campaign builds on the success of last year's advertising program, which used the Louis Armstrong song, "I Get Ideas" to make a connection with customers that Ricoh devices help them "Move Ideas Forward."

All of the spots portray office life in a real, natural way. This year's evolution is to use light comedy that will ring true to anyone who has worked in an office environment. All of the spots reinforce Ricoh's key benefit of dependability, illustrating that while an office environment can often be hectic and unpredictable, Ricoh products continue to do their job, providing proven results.

"We are building on the success of last year's "I Get Ideas" campaign that has been credited with increasing consideration of Ricoh by almost 40%," said Mark Pollack, vice president, Product Marketing and Marketing Support for Ricoh Corporation. "By using songs by Peggy Lee and Louis Armstrong last year, and showing every day office life, we are building an emotional connection between Ricoh and our customers," Pollack added.

"This year we are capitalizing on the likeability of the Ricoh brand, which was a key factor in last year's success," said Paul Gigante, Co-Founder and Creative Director of Gigante Vaz Partners Inc. "We are going deeper into the companies portrayed in the initial spots to find vignettes that entertain and deliver the important attribute of Ricoh dependability."

The new spots will run during pre, post, and in-game baseball game broadcasts by Fox Sports Network and the YES Network throughout the 2005 Major League Baseball season.

About Gigante Vaz Partners

Gigante Vaz Partners is a dynamic, full service agency that has helped build strong and meaningful brand identities for brands through compelling and powerful creative that creates a unique link to the consumer. For more information about Gigante Vaz Partners, please find us on the web at http://www.gigantevaz.com/.

About Ricoh Corporation

Ricoh Corporation, headquartered in West Caldwell, N.J., is a subsidiary of Ricoh Company Ltd., the 69-year-old leading supplier of office automation equipment and electronics, with fiscal year 2003 sales in excess of $17.1 billion.

Ricoh Corporation is a leading provider of document solutions. Ricoh's fully integrated hardware and software products help businesses share information efficiently and effectively by enabling customers to control the input, management and output of documents. Ricoh's line of document management devices include, color and black & white digital imaging systems, facsimile products, printers, scanners, digital duplicators and wide format engineering systems. Additionally, Ricoh offers a wide variety of document and printing solutions directly and through strategic alliances enhancing office productivity and document workflow. Ricoh's document management software enhances workgroup collaboration and offers secure storage, retrieval and sharing of critical information.

Ricoh Corporation directly or through its subsidiaries markets and distributes products in North, Central and South America. For fiscal year 2003, Ricoh Corporation sales exceeded $2.8 billion.

Information about Ricoh's complete range of products and services can be accessed on the World Wide Web at http://www.ricoh-usa.com/.

All referenced product names are the trademarks of their respective companies.

Web sites: http://www.ricoh-usa.com
http://www.gigantevaz.com

Ricoh Corporation

CONTACT: Russell Marchetta of Ricoh Corporation, +1-973-882-2075, or
[email protected]; or Laura Jensen of Peppercom,
+1-212-931-6127, or [email protected]eppercom.com, for Ricoh Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago. @CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in ...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
LogRocket helps product teams develop better experiences for users by recording videos of user sessions with logs and network data. It identifies UX problems and reveals the root cause of every bug. LogRocket presents impactful errors on a website, and how to reproduce it. With LogRocket, users can replay problems.
Data Theorem is a leading provider of modern application security. Its core mission is to analyze and secure any modern application anytime, anywhere. The Data Theorem Analyzer Engine continuously scans APIs and mobile applications in search of security flaws and data privacy gaps. Data Theorem products help organizations build safer applications that maximize data security and brand protection. The company has detected more than 300 million application eavesdropping incidents and currently secu...
Rafay enables developers to automate the distribution, operations, cross-region scaling and lifecycle management of containerized microservices across public and private clouds, and service provider networks. Rafay's platform is built around foundational elements that together deliver an optimal abstraction layer across disparate infrastructure, making it easy for developers to scale and operate applications across any number of locations or regions. Consumed as a service, Rafay's platform elimi...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...